The potential consumer

The best possible understanding
The work of diagramming in a magazine, for example, serves the purpose of informing and does so with texts and images that are positioned in a certain way so that the user obtains from there the best possible understanding. For this, info graphics are created and the text is arranged in order to simplify the reading.

In this same magazine we can also observe the work of the publicist, trying to convince a specific audience (the readers of the supposed magazine) that his product should be part of his daily life. The advertiser targets the potential consumer.
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